To demonstrate my understanding of the principles of Presentation Zen and how they apply to content I have created; I have chosen the rebuild of my Middle School Girls Soccer website. I am the Head Coach of this team and use this site as the primary method of communication with athletes, parents and members of the school community. The website needs to be a place where information is interesting to look at and easily accessible. I must admit that the redesign is greatly aided and abetted by the upgrade Google Sites has recently gone through; but as can be easily seen, the content and style of the site are vastly different.
In the first site, there is a very different feel to the information. It is much more a recap based medium with pictures from the fixtures, write ups of game action and scores. Design wise, there is a lack of alignment between game action youtube videos of pictures of the athletes. Headlines and titling are inconsistent throughout the site, resulting in a decreased impact of the information. At the bottom of the website, the formatting of the fixture list is unattractive and unorganized. The link to Skills & Development is not noticeable on the left hand side and when a visitor uses the link, the resources on that page are not enticing for further exploration. These design flaws aside, the site was quite popular, as the target audience frequently visited to view the posted content.
Using many of the concepts taught through Presentation Zen the website has been re-envisioned and re-purposed. It it likely that the Google Team themselves were greatly influenced by Garr Reynolds and his teachings when developing the upgrade. The new look Google Sites are cleaner and more streamlined to bring the information to the forefront. Sites are certainly easier to use and I explore these features further in depth in my post Zenification of a Presentation.
Unfortunately, the new MS Girls Soccer Team website is currently a part the whole school revamp of our communication methods and therefore not yet published. In fact, the biggest problem with the new Google Sites is the fact that the sharing permissions have changed and it is possible to either share within our school domain or with the world. In the past it was possible to selectively share the information, limiting the exposure and range of posted content. As the new site is for the school community and not accessible to outsiders, I have taken a short video overview of the site to review the highlights. I am sure there are many applications to other activities in other schools. I hope this helps. Enjoy.