Cyber bullying usually has one end result, to intimidate another person. This story is a little different.
Federal authorities have charged an adult for cyber bullying. Most of the time when I think of cyber bullying, I think of middle or high school students sending threatening messages to other students. That was not the case recently when an online retailer threatened his own customers. However, his motive was not as obvious as one would think.
What is most interesting about this case is the reason for the bullying. Apparently the owner of the online shop wanted to boost his web search ranking by creating ‘buzz’ about his business. Even if the buzz meant negative comments flying around various online forums, he knows the power of people linking and talking about his site. His buzz went way too far.
I know that web search results are important and that there are many ways people try to artificially boost their ranking, but this is just bizarre. The irony of this is that his online shop is probably getting more hits than ever now.