Ironically, not long after our last f2f class discussion about digital footprints and the importance of managing our online identities, I learned that my own digital footprint had grown by a photo and a couple of comments past my personal comfort level.



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I had brought the conversation about digital footprints into my own classroom with the Fahrenheit 451 theme-related question: “Does the media control you (and how would you know)?” As mentioned in a previous blog, I have found that the following video clip (“Digital Dossier” – a project related to the Digital Native concept, and more specifically, John Palfrey’s book, Born Digital) has elicited quite a sober response from students in the past.
I have shown this clip a few times now since Palfrey visited our school and shared it with us. And I had always assumed that the students’ wide eyed silence represented a merging of perspectives between teacher and student – that they were finally beginning to “twig” that your digital footprint is a real, permanent, growing, parallel-self database growing out there, largely beyond our control. That this prospect, in turn, gives credence to the idea that the media really does control you to an extent unknown and unknowable. I, personally, feel some helplessness along with this realization. I even see some menace in the idea.
But this year, I discovered I was mistaken. (Once again! Should I be surprised anymore?!) The students’ response, left to blossom with a little self-reflection, was one of awe, yes, but also one of fascination. Perhaps they were empowered by the sense of having a vastly greater impact on the digital scene than they had previously imagined. Some, I gathered, were a little daunted, but by and large the follow-up exercise produced little ripples of thrill around the room as students completed a digital-use survey.
Although I set this as an optional activity, many of my students were quite enamored with the process of measuring their digital footprint using the Personal Digital Footprint Calculator.
This tool (as described in an article by the ReadWriteWeb people) “walks you through a questionnaire that calculates your impact based on the responses to questions about your computer usage, email usage, digital camera/camcorder usage, web downloading habits, potential surveillance areas, and geographical information, among other things. …[I]f you take the time to fill out the Digital Footprint Calculator correctly, you’ll be presented with your current ‘daily digital footprint,’ in megabytes. You can then click ‘Start Ticker’ to launch your own personal ticker that increments over time according to your digital information creation. You can even upload this, along with the .swf file, to your own web site and share your results with others.”
This process proved to be a real hit and students were soon busy with survey questions and comparison, and then also surprise at the big numbers that were churning out as a measure of their impact on the digital landscape. Their delight in big digits reminded me again of the generational divide between my feelings about being digitally exposed and their pleasure in this measure of being “out there.”
Here are a few of their digital footsteps:


(My students all came up with higher numbers than the example ticker created with wizard defaults, as presented by IDC, a Marketing and Intelligence Forecasting Firm and creators of the Calculator, sponsored by EMC).
But, back to my own digital footprint. Literally within days of this video/activity/lesson, I received a brief email from one of my quieter students. The subject line read:
“this picture of you taken by [student name] during the field trip”
…and in the body of the email:
“I print-screened the picture and comments.”
(So much for email etiquette, greetings and salutations, etc. But that’s another blog!)
Anyway, when I saw the screen shot attached to the email, I was shocked. It had been captured from a Facebook page. I was the subject of a photo, taken by a student without my knowledge, and now posted on a different student’s account. The commentary beneath lead me to believe that somehow the photographer had been able to upload it directly into his friend’s account (passwords freely shared amongst friends?), with only grudging assent from the owner of the account. I teach these two students, and each had commented. At least two other students, who I know but do not teach, had added comments.

Facebook Photo Surprise - edited
I was stunned by my own lesson hitting so close to home. By my digital footprint finally catching up with me this way. Suddenly my teaching points took on a sharp poignancy regarding becoming aware and beginning to manage your online identity.
Now, the image was not at all demeaning. (I had half a mind to ask for a copy, but that would have diluted the point of the conversation I was going to have to have with the students!) And the comments were more positive than negative. But it was a bit embarrassing, and I would also call it inappropriate.
I called out the two boys in the very next class, and said: “I believe my digital footprint has recently grown by one particular photo and several comments.”
They knew immediately what I was getting at. The Facebook account owner gave the photographer a bit of a shove and an embarrassed exclamation to signal blame-appointment. And the photographer, red-faced and grinning that furious teenage-boy grin of shame, tried a lame: “But it was a nice photo.”
I didn’t need to say much more. They didn’t seem to wonder about how I knew about it. I wasn’t going to give up my source, but it was interesting to note that they didn’t even question the notion that the public eye had somehow seen into a private account.
I asked them to help me reduce my footprint by a photo and several comments. And they shuffled away. (No apology, incidentally. But I wasn’t going to make a scene.) The next day when I made a vague reference to it, the boy said he had removed it.
So there it was – online reputation house-cleaning, one photo at a time.
It occurred to me that what my quiet student-friend had done for me in blowing the whistle on these guys, was exactly the way I want to think we can approach personal digital footprint management. And, it follows too, cyberbullying. I don’t think these two boys would have even remotely associated their actions with this concept, but I certainly was made to feel uncomfortable by the knowledge of that photo and those comments.
But if other students, friends, peers, acquaintances are willing to share what they know, in the way that my student did with a simple emailed screenshot, then what I think we can grow is a kind of Honor Code equivalent in the cyber-realm.
With social media well beyond the control of any one individual, I think this community-watch group-regulation, is critical.