It would be exceedingly difficult to create in today’s world without having been influenced by someone else’s ideas or experiences. Modern communications has made it possible to live vicariously on the internet and so it would virtually be impossible to have shaped ones ideas in a vacuum. Therefore just as important as reshaping, remixing, refining and expanding what already exists, is acknowledging the people who may have influenced your creativity.
As educators we have been coaching our students in the protocols of acknowledging the work of writers to avoid plagiarism. Our roles need to expand to include help our students when they use all forms of digital media.
As important as it is to protect the free exchange of information there is also a need to protect and pay artist for their time, creativity and energy. Probably the answer lies in the original owner having the right to control his intellectual property as he sees fit. Once again the issue is complicated by the earning potential of such creative works.