I need to confess that I had no clue why we need to think about personal branding. So I took Dan’s advice to take my time to think about the following questions.
“Brand discovery is about figuring out what you want to do for the rest of your life, setting goals, writing down a mission, vision and personal brand statement (what you do and who you serve), as well as creating a development plan.”
1. What is my passion? What I want to do for the rest of my life?
I can say my passion is to surprise and to excite my students by showing how learning can be fun. I want to provide them with learning experiences that engage them in deep learning. I want to help my students become autonomous learners with high meta-cognitive control and the generic skills of learning. I can say that I want to devote my energy and time to achieve this goal.
Image from Vladimira’s blog
2. What’s in my best interests to brand myself?
Announce my mission as an educator and catch public attention to take every learning opportunity for myself.
3. Who is my target audience?
Without doubt, I can say my target audience is not the professions but the students. I care about learners’ interests and motivations to create learning materials (not teaching materials) that attract them.
4. What is my vision and personal brand statement? What do I do? Who do I serve?
I guess my duty is to be a guide, facilitator, and intermediator for the learners to make them understand that Leaning is emotional experience.
5. How can I be the master of my domain?
Share my ideas, thoughts, and works and receive feedback on them. Self-evaluate and reflect upon my works, challenge myself and never give up.
So here I am, now it’s time to create my brand!